Conceptual Brand

Identity | Print, Digital

EnChroma is a company that develops eyewear to correct color deficiencies. The goal of this conceptual rebrand was to express the enhancement of color and natural beauty that one would experience when wearing EnChroma products.

This identity system is largely based on the science and technology behind the product, and the wavelengths of visible light directly informs the logo mark and color choices. To portray the vibrancy and beauty found in the colors of nature and from the joyful experience that one would have with Enchroma, the logo was abstracted and dissected into a colorful and playful system.